Morgan Stanley’s Matrix platform has been a hot topic for the past year. I wrote a piece about it in February that got aggressively reposted around the web (Morgan Stanley hopes for Matrix revolution). In all honesty, I was fairly sceptical about the whole thing.

Google ‘Morgan Stanley Matrix’ and the web is awash with similar scepticism. The geeks have been bitterly fighting it out on the blogs to decide if its Adobe Flex technology beats Microsoft Silverlight, or whether the back- and front-ends are single-threaded or multi-threaded (for the record, Matrix is multi-threaded).

Rumours have abounded that the whole thing was being shelved because the demo site had been down for months and there were said to be internal strife, and issues with liquidity – “Jealousy,” according to Morgan Stanley’s spokesman.

So when we were invited to have a look at the ‘multi asset trading and research platform’ in action at Morgan Stanley HQ, I was confident I wouldn’t be impressed.

I was wrong. I am.

Matrix is an RIA (that’s geek talk for ‘the platform runs solely through the web so you don’t have to download any pesky software to your desktop’), built using Flex – a first in the platform field. Flex, traditionally, has been used for complex multimedia apps like the BBC’s iPlayer and Yahoo’s Messenger.

In action, the whole thing is extremely slick and well designed. It is a seriously cool bit of kit to have on the desktop. If Autobahn is Pacman, then Matrix is Call of Duty 4. Clearly a huge amount of thought (and cash) has gone into it.

The research, commentary and videos sections are very impressive. Users can access house research and many of their traders and economists provide commentary and tips, which can be added and saved to the user’s personalized ‘My Matrix’ tab. We particularly enjoyed the fact that all morning meetings are videoed (which run instantly by the way; no loading time) and added to Matrix so users get the feeling of the trading floor.

Guy Hopkins, European head of e-commerce sales, who ran us through Matrix said: “It’s a platform for both content delivery and execution - and the content on its own has proved enough to win desktop real estate.” That may be the view of Morgan Stanley but in the real world it is more than just looks that will win that prized desktop space.

Tight pricing is generally high on a client’s list of priorities, as is latency.

"We have been aggressive with our pricing since the beginning of the year, and we are delighted with the results.

"We also understand the need to be there for clients in times of thin liquidity, and the positive feedback we received from our clients following the shocks in early May absolutely vindicates that.

"We are proud of our infrastructure, which from the beginning has been designed with low latency in mind. We work closely with our clients to minimise rejection rates, and it is rarely – if ever - a cause for complaint," he said.